Company Name Search Enhancement (Part 2) Keyword Searches
Published 07-28-2018 into Prospect Targeting & Search TipsFor those of you who don’t know – the (Company) Name search is a bit of a wildcard.
Check out Part 1 of Company Name Search Enhancement for a summary of how it works.
A secondary benefit to the ‘contains’ way of searching is that you can identify very specific
types of businesses that are otherwise generically classified, like your insurance agency.
You might be thinking, shouldn’t the SIC codes accomplish this? Yes, with some contingencies. Check it out here.
What about those weirdo restaurants like Stephen’s on State? The named insured on his policy is 105-107 West
State Street Inc – how am I going to find him by name?! Got you covered right here.