NAICS

541910 Marketing Research and Public Opinion Polling

Overview

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Examples

  • Broadcast media rating services
  • Political opinion polling services
  • Marketing analysis or research services
  • Statistical sampling services
  • Opinion research services

Alternate descriptions

  • Broadcast media rating services
  • Marketing analysis services
  • Marketing research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling services, statistical

Related NAICS

  • Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.

Top carriers

  • Hartford Fire & Cas Grp
  • Travelers Grp
  • Chubb Ltd Grp
  • Zurich Ins Grp
  • The Hanover Ins Grp
  • Amtrust Ngh Grp

Cross reference

Industry codes related to NAICS 541910: general liability, SIC, and state or NCCI class codes.

General Liability (GL)

47367 Sales or Service Organizations

SIC

8732 Commercial Nonphyal Research

NCCI Class Code

8742 Salespersons or Collectors--Outside

CA Class Code

8742 Salespersons — Outside

DE Class Code

0951 Salesperson - Outside

MI Class Code

8742 ASSESSMENT OF PATIENT AT HOME - NO COUNSELING

NJ Class Code

8742 Salespersons or Collectors--Outside

NY Class Code

8742 Salespersons or Collectors--Outside

PA Class Code

0951 Salesperson - Outside

TX Class Code

8742 Salespersons or Collectors--Outside

Market report

Accounts

Premium

Top Carriers
New/Retained Business
Accounts Won
Accounts Lost
Rate History
Premium Dist.
Premium History
Mod Dist.
Premium/LCM
Mod/LCM