TalkPoint provides a way for our agents to change the prospect's perception. Applying peer comparisons for the prospect's specific class of business within similar employment cohorts, we have created simple benchmarks for premium, rate and overall market competitiveness that can be shared with the prospect.
What you hand them: your loss experience beats 71% of similar businesses, but you're paying more than 82% of them.
Same class. Same size. Same state. That's what makes it land.
A prospect doesn't shop because you asked. They shop when they learn they're an outlier. A number on its own is just a number. Against the right cohort, it's a reason to act.
Every comparison is drawn from the prospect's own class of business and employment cohort, not a national average.
What they pay relative to payroll, expressed as a percentile against peers of the same class and size.
Where their effective rate sits in the market, and whether the gap is widening or closing.
How much room there is in the market for this risk: whether a remarket is likely to produce a real alternative.
Tell a 50-employee plumbing contractor in Arizona how they compare to "the industry" and they'll dismiss it. Show them where they land against other 40–60 employee plumbing contractors in Arizona and the conversation changes.
| Percentile | Premium / payroll |
|---|---|
| 90th | 4.8% |
| 82nd: this prospect | 4.1% |
| 50th | 3.2% |
| 25th | 2.6% |
| 10th | 2.1% |
Start free and run TalkPoint on an account you're already working.